Lead with clarity.
Live by design.

A blend of psychology, behavioural science, human design, and astrology to help you step into your most authentic path in work, leadership, and life.

Hi, I’m Lily

I’m a Career and Workplace Culture Strategist with a passion for helping women, leaders, and businesses thrive by combining the best of science and soul. After years in the corporate world, I saw how often people were trying to squeeze themselves into roles, expectations, and ways of working that didn’t fit who they truly are. I also saw organisations building People & Culture strategies that looked good on paper, but lacked depth, alignment, and lasting impact.


Leid by Design is my answer to that. Drawing on my background in psychology, human resources, and energetics, I blend behavioural science with Human Design and Astrology to help individuals gain clarity in their careers, leaders step into their authentic style of influence, and businesses create people strategies that are meaningful, aligned, and designed for sustainable success.

Services

How We Can Work Together

Leid by Design offers support for both individuals and businesses. Whether you are navigating your next career move, stepping into leadership, or building a people-first workplace, there’s a pathway here for you.

Approach

Science Meets Energetics

My framework fuses neuroscience and psychology with the ancient wisdom of both human design and astrology. The result? A roadmap for transformation — turning innate potential into aligned careers, empowered leaders, and human-centred cultures that redefine what it means to succeed by design.

Through behavioural science and profiling, uncover the patterns and strengths that shape your career, influence how you lead, and impact how cultures grow — providing you clarity for decisions that create meaningful, lasting change.

Clarity grounded in psychology

With clarity in place, we translate insights into practical, actionable strategies that spark real transformation in your career, leadership, and people strategy.

Actionable strategies for transformation

By integrating Human Design and Astrology principles, I reveal the energetic patterns that influence how you work, lead, and shape culture — turning self-awareness into a compass for authentic growth.

Insights guided by your energetic blueprint

“Our leadership team has worked with many consultants, but Lily’s approach was refreshingly different. She didn’t just hand us a suggested strategy, she helped us understand the psychology and the energetics of culture. The Culture Blueprint she created gave us language for things we’d been feeling but couldn’t articulate. We definitely now feel like we are leading from alignment, not reaction – as Lily often said. Thank you Lily!”

Corporate Client
Corporate Client

“We brought Lily in to help us rebuild our culture after a period of high turnover and burnout. What she delivered was beyond an audit, it felt like an awakening. She helped us understand our team dynamics, communication blocks, and how to align our culture with our values. Our workplace now feels more human, more connected, and more productive. Lily is a natural at what she does and her style is very different to your off-the-shelf culture strategy businesses, exactly what the world needs more of.”

Corporate Client
Corporate Client

“Lily’s leadership program was transformational. It helped me see that the qualities I once thought were ‘too soft’ (empathy, intuition, emotional awareness), are actually my superpowers. The mix of neuroscience, psychology, and energetics made it both credible and deeply personal. I’ve never led in a way that feels so comfortable. Thank you Lily.”

Yvonne B
Yvonne B

“I used to think leadership meant pushing harder, doing more, and being constantly ‘on.’ Lily helped me reconnect with who I am as a leader, realising my strengths, my rhythms, and my purpose. Now I lead with confidence and calm, and my team feels the difference. This program should be mandatory for every woman stepping into leadership.”

Tania P
Tania P

“Lily’s program helping Mums prepare for their return to work helped me rebuild my confidence and remember my worth. Also, the community of women was everything - supportive, real, and relatable. Lily gets it. She combines career psychology with functional health, female hormones education, and human design in a way that helped me understand my energy and redefine how I work. It’s changed not just how I show up at work, but how I show up for myself. There were also a few guest speakers/workshops that was the cherry on top! EVERY MUM NEEDS THIS!”

Ellen M
Ellen M

“After maternity leave, I didn’t recognise myself or what success used to mean to me. Lily’s Return to Work program gave me permission to slow down, reflect, and rebuild my career in a way that truly fits this new season of motherhood. I loved the mix of psychological insight, practical tools, and soulful conversations. I’m walking back into work feeling like me again, not the old me, but the evolved one. Thank you, Lily!”

Sara T
Sara T

“I’ve done plenty of personality tests and coaching sessions before, but nothing compared to this. Lily has a way of weaving together psychology, Human Design, and real-world career strategy that’s both deeply personal and unbelievably practical. I walked away with a career strategy guide that I actually use and a few templates to help get me started with my job pivot (resume, cover letter, linkedin… I thought these were are great added touch, Lily!).”

Marianne R
Marianne R

“I went into this day feeling lost and overwhelmed, like I’d outgrown my role but didn’t know what came next. By the end of the session, Lily had mapped my strengths, patterns, and purpose in a way that just made sense. I finally have clarity on what I want, where I’m heading, and how to get there. It felt like therapy, strategy, and soul work all in one. I left grounded, confident, and excited about my career again.”

Daniella A
Daniella A

science meets soul

Leid by design

HELPING WOMEN AND BUSINESSES LEAD authentically by design

Impact with purpose